

This advice can often be misinterpreted, however, and has led to runaway denim-based conspiracy theories about jeans laundering including never washing them at all, tossing them in the freezer to eliminate odors (which does not work), and even washing them in the ocean. How often should you wash your jeans? According to Jill Guenza, Global VP of Women’s Design at Levi Strauss & Co., “infrequently as possible.” Guenza says that this helps to “preserve the lifespan and original look of the jeans”. To give you a head start, we’ve tracked down all the go-anywhere, do-anything, all-around best jeans for men under $100-most of which you can pick up, right now, at your local shopping mall. Instead, your jeans should look like you broke them in yourself-or be dark enough that you actually can break them in yourself. That means no more Jersey Shore bleach-heavy fades, with all that uber-fake “whiskering” across the thighs. Those details are for the real obsessives anyway, and if that's not you, your chief considerations should be fit and wash, which you’ll want to appear as natural as possible. Shop all our top Prime Day deals here, and we have even more Prime Day menswear deals if you feel like revamping your whole wardrobe.īut all those bells and whistles are just that-bells and whistles. It's Amazon Prime Day! Here are all the best Prime Day jeans deals you should be shopping right now As long as they look good, who cares how much they cost? You think Dennis Hopper ever wondered if his jeans were chain-stitched by hand? Hell no! And with that kind of attitude, you shouldn't spend more than $100 on a pair if you can help it. Why? Well, jeans are best when they're treated just like, well, jeans: knockabout and utilitarian, the kind of garment you don without a second thought most days of the week.

(Thanks to their efforts, raw denim is even enjoying a bit of a resurgence!) But these days, stylish dudes have largely moved on from such an extreme level of denim geekery.

The selvedge sommeliers are still around, sure, and we appreciate their service. (To be clear: don't do that.) Provenance suddenly became important, too-was the denim milled in Japan or America?-and the price tags on these artisanal dungarees were not unlike what you’d find on a well-aged bottle of Châteauneuf-du-Pape: wallet-busting. There was confusing terminology to learn-sanforized, loomstate, ring spun-on top of bogus myths related to washing your jeans in the ocean or “cleaning” them in the freezer. A few years back, if you were on the hunt for the “ best jeans for men” you'd probably encounter a dictionary's worth of denim-related jargon rivaling the vernacular of any fancy wine enthusiast.
